The Asian expansion continues: Ironman adds three more races in China
Ironman announced yesterday that they are adding three new 70.3 races to the ever-expanding Asian circuit. The M-dot brand was acquired by Chinese conglomerate Wanda last year, which has resulted in more races added to Asia than anywhere else in the world. The three new events include Ironman 70.3 Liuzhou (1 April 2017), Ironman 70.3 Qujing (28 May 2017), and Ironman 70.3 Chongqing (24 September 2017).
With inaugural events in Hefei and Xiamen this year, China will now have five Ironman 70.3 events taking place throughout the country during the 2017 season.
“The development of races in China continues to be a priority for us; and Liuzhou, Qujing and Chongqing will provide three new fantastic race locations for our athletes,” said Andrew Messick, Chief Executive Officer for Ironman.
“There is a budding group of athletes throughout China looking for more opportunities to compete in our events. Combined with great tourist destinations, these events should provide experiences athletes around the world will enjoy.”
“Leveraging the synergies of Ironman and the other Wanda Sports businesses, we add further value to the Chinese sports landscape,” said Philippe Blatter, President and CEO of Wanda Sports Holding. “With Chinese consumers becoming more active and seeking unique personal experiences, there is a great demand to participate in IRONMAN races as the premium series in the endurance world.”
More info can be found on Ironman’s website.
With files from Gary Roethenbaugh and Triathlonbusiness.com.