Ahead of the showdown in Oceanside this weekend where Lionel Sanders will defend his title against Jan Frodeno, Canadian brand Garneau has announced they have resigned with with Ironman world record holder for another two years. Sanders will continue to wear Garneau apparel, shoes and helmets and will also continue to ride on the Garneau Gennix TR1 triathlon bike for the next two years.
“Since the beginning of his collaboration with Garneau in the fall of 2014, Lionel Sanders has contributed to the development of an array of Garneau products, in particular with regards to the aerodynamics and efficiency of apparel in conditions of extreme heat,” the brand says. “Aided by Garneau products, the Ontario triathlete has shattered several course records, whether on the bike, during the run or for the entire course. It was the case last fall when he became the fastest iron man of all times by winning Ironman Arizona in 7 hours, 44 minutes and 29 seconds.”
“We have every reason to continue working with Lionel,” explained Garneau Global Marketing Director, Eric Sakalowsky. “Since the beginning of our partnership, we have climbed the ladder together to become a global benchmark for triathlon. His many victories of the past two years are an extraordinary showcase for our custom apparel, helmets and bikes that are accessible to all. Lionel is the #1 ambassador of this unique offer.”
“I always say that there are no limits as to what we can accomplish, and the entire Garneau team shares the same philosophy. It stands to reason that we should continue our journey together,” Sanders adds. “These people were the first to give me a chance as a new pro and I will forever be grateful. With this new partnership, I’m on familiar territory, I am confident. You don’t change a winning formula, and it bodes well for the next two seasons!”
You can read more about Sanders Gennix Tr 1 bike here.