Motivational triathlon app Credo Tri hits the market
Multi-level program offers over 500 inspirational videos and training tips
Ever wished you could wake up to a motivational pep talk from Alistair Brownlee or Paralympian Ironman finisher Rudy Garcia Tolson to help you get out the door for that early morning training session? Now you can, thanks to a new app called Credo Tri.
The app is the brainchild of Heath Eskalyo and Lou Cantin (who originally hails from Montreal, but now makes Florida home). Eskaylo, the CEO of the company, approached Cantin with the idea over five years ago, but it wasn’t until events came to a grinding halt last year that Cantin suddenly found himself with the time to work on the new app.
The original concept was that alarm idea, but it didn’t take long for the concept to grow to much more than that. There are 40 pro triathletes involved with the program now, along with five “inspires” – athletes involved with Credo Tri’s official charity, Challenged Athletes Foundation.
Cantin used to be four-time world champion Leanda Cave’s manager, so he’s very familiar with the sport and those involved in it. “We looked for pros who were inspirational,” he says. “How they engage, how inspirational they are, and their willingness to grow the sport of triathlon.”
The list of athletes involved with the program includes an impressive who’s who of triathlon racing. Canada’s Angela Naeth is on the roster, alongside some of the biggest names in the sport like Alistair and Jonathan Brownlee, Dave Scott, Mark Allen, Leanda Cave, Tim Don, Meredith Kessler, Sebastian Kienle, Sarah Crowley, Sarah True, Ben Kanute, Craig Alexander and Michelle Vesterby. The list of “inspires” includes Chris Nikic, the first athlete with Down Syndrome to finish a full-distance race, ITU Para Triathlon world champ Lauren Parker and multiple Paralympic gold medalist Rudy Garcia Tolson. You can find the full list of athletes here. The athletes are all paid the same amount for their involvement with the program.
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“We started the app as a daily video content-driven app, but have grown far beyond that,” Eskalyo says. “Our vision is to build one of the most valuable and meaningful brands in the triathlon space. The Triathlon industry is a $3 billion industry, and we believe there is a big opportunity for the pro athlete and the age grouper to share the passion of their favorite sport and grow the sport of triathlon they love so much.”
Subscribers receive two daily motivational triathlon quotes along with training tips from the pros and inspirational athletes. There are over 500 videos that cover all aspects of triathlon, according to Cantin, and once a month there will be a virtual training session or Q and A. Athletes who qualify for the Ironman World Championship in Kona, Hawaii will get access to a special “Kona vault” that will offer videos geared to that event.
Subscriptions for the service start at US$6.99 per month.
