“Trek strives for ‘Best in Class’ quality and performance with every product we produce so athletes of all levels perform to their maximum ability. LifeSport shares those values of excellence and enables athletes to accomplish their full potential. We are happy to partner with the expert coaches at LifeSport”, says Simon Thompson, Trek’s Director of Sports Marketing.
Trek will rely on LifeSport coaches working in the field as an important tool, providing valuable insight on athlete experience to continue to refine their racing bicycle lines to suit the needs of amateur and professional athletes alike. LifeSport currently coaches athletes in over 20 countries worldwide, and speaks to tens of thousands of athletes every year. These interactions provide Trek with a broad international sampling of real user experience on a daily basis.
LifeSport coaches will also educate athletes regarding the extensive research and development that goes into developing Trek’s cutting edge bicycle performance technology and how it impacts rider performance.
“The product developers at Trek are in the trenches working with the finest cyclists on the planet to create a machine that performs to those standards. We admire Trek’s relentless pursuit of excellence. It’s what makes them stand apart. We will be bringing these incredible racing bikes to the athletes, teaching them how to ride them really fast”, says Lance Watson, head coach and founder of LifeSport Coaching.
As an added bonus, all LifeSport athletes will automatically qualify for Trek’s “Local Elite” sponsorship program.
“Trek wants to make it easy for LifeSport athletes to have a premium bicycle experience”, says Watson. “This really is a generous offer to help kick start a strong relationship between Trek and our athletes at LifeSport.”
For more info: www.TrekBikes.com