London Triathlon becomes part of Challenge Family

While North America remains an enigma for the brand, Challenge Family has certainly been building its name in Europe of late, with a number of new events over the last year. Today the company adds possibly the biggest venue and name yet – according to a press release today “the London Triathlon has become part of the Challenge Family.”

The race will take place on Aug. 6, 2023 and includes a middle-distance event (1.9 km swim, 80 km bike and 21.1 km run. (Organizers say they’ll look to increase the bike to 90 km next year.)

“The swim will take place in the sheltered Royal Victoria Dock while the three-lap bike will take athletes from Docklands to Westminster and back, taking in some of London’s most memorable sights, while the multi-lap run will take place within Docklands, perfect for spectator support,” organizers say.

Challenge Family returns to United Kingdom with Challenge Wales

Included in those memorable sights are Big Ben, the London Eye and Houses of Parliament. The triathlon event will include six different distances – Super Sprint, Sprint, Sprint Relay, Olympic, Olympic Relay and Middle.

“The London Triathlon has found a new home, thanks to this brilliant partnership with Challenge Family,” says Craig Dews, CEO at LimeLight Sports Group, the organizers of the London Triathlon. “Challenge London will continue to be the world’s biggest city centre triathlon, seeing all of the famous sites the capital has to offer, but this year with a new element of our blue riband event, the Middle distance, which we hope will bring experienced triathletes from across the world.” 

“Challenge Family is a recognised brand with good, shared values to ours at LimeLight when it comes to growing the sport’s inclusivity, diversity and accessibility,” Dews continues. “To bring Challenge back to England is very exciting for the sport. We believe that the event now will have international appeal, bring some of the biggest names in the sport to London, whilst maintaining its place as a brilliant triathlon for all levels of experience.”

Even London native Lucy Charles-Barclay got in on the excitement: “As a Londoner I am so excited to hear Challenge Family is coming to my home town,” she says. “I have raced multiple swim races there before and it’s a great venue for triathlon.”

Visit challenge-london.com for more information.