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Ironman acquires prestigious Haute Route cycling event along with new Gravel series

Prestigious cycling series includes Haute Route Alps that includes many epic Tour de France climbs

Photo by: hauteroute.org

It’s been a busy day on the Ironman front – while the company’s flagship event in Kona has been postponed for this year, it also announced that it has acquired a prestigious cycling series – Haute Route – an anothe soon-to-be-launched gravel race event series – Gravel Epic.

The new races will add eight cycling events to Ironman’s already jam-packed list of events that include triathlon, road running, mountain biking, trail running, road cycling and gravel cycling races.

Related: Ironman acquires Competitor Group

The CEO of Haute Route, Julie Royer, will now become the Senior Director of Road Cycling for the Ironman Group.

Haute Route Alps, which starts on August 22, is celebrating its 10th anniversary this year. The event that kick-started the Haute Route series runs for seven days and includes 800 km with over 21,000 m of climbing over many of the epic climbs made famous by the Tour de France.

You can find out more information about the Haute Route series here.

The Gravel Epic series will include events in the Atlas Mountains and the Swiss Alps. It was created in 2019 and acquired by Haute Route earlier this year. There are currently events in Switzerland and Morocco.