Cervélo delays launch of new premium triathlon bike
Cervélo is holding off on the launch of their new premium triathlon bike, citing new engineering developments as reason for the delay. The launch was originally scheduled for February 23rd 2016, exactly 140.6 days after it was announced at the Ironman World Championships in Kona last year.
Cervélo’s goal with their bikes is to “set the benchmark in the industry and makes its riders ‘Simply Faster.'” The company says they have recently found ways to improve their new triathlon bike and don’t want to release it until it’s perfect.
“We didn’t take this decision lightly,” says Global Marketing Director, Antoine Ballon. “After all, we have had such a positive response to our 140.6 campaign, and we know our loyal customers are looking forward to the launch. But we know it’s the right decision. Our philosophy is at the core of everything we do, so we’re putting innovative product development ahead of a marketing deadline.”
The company says they have a “truly remarkable bike” that could have met the February 23rd launch date. But Engineering Director Sean McDermott explains that “you can’t rush development and you have to respect what data tells you. It takes time to make sure everything is right, from testing in the wind tunnel… to collecting pro rider feedback.”
Cervélo also adds that their P2, P3 and P5 bikes will remain fully-supported alongside the new bike.