Formerly on a Specialized, Ben Hoffman has signed with Cervélo. The signing not only adds to Cervélo’s growing list of pro triathletes in 2019, but it also marks Hoffman’s return to the Canadian-based bike manufacturer. In 2007, the American triathlete began his professional career on a Cervélo P3. “To me, Cervélo represents the ideal balance of art and science, innovation and community,” says Hoffman. “They are a passionate company focused on performance and keeping a fulfilling, family feel.”
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💥I am beyond excited to announce my new bike sponsor, Cervélo!💥It has been a dream of mine to ride for this extraordinarily inventive and accomplished company, and now I can toe the line at my races confident that I am riding the finest equipment available in the triathlon and cycling space. Long known for engineering the fastest and most user-friendly bikes, Cervélo has been leading the industry in aerodynamics and integration since its inception, and continues to push the boundaries of efficiency and performance. With access to a wide range of bikes for various courses and conditions, I know I will have every advantage, and the support of an incredible team of passionate people. This is truly a dream come true, and I look forward to many memorable moments and miles aboard #MyCervélo! @cervelocycles
Posted on Cervélo’s website, the Canadian-based bike company is looking forward to working with Hoffman and his wife, Kelsey. “Ben and Kelsey embody a community that has always inspired us to push the boundaries of efficiency and performance,” says Lesley Loughlin, Cervélo’s Marketing Triathlon Manager. “At the same time, they know how to encourage others, and how to have fun on and around the course. We’re looking forward to having them push our boundaries in those areas, too!”
Throughout his professional career, Hoffman has won 13 Ironman and Ironman 70.3. In 2014, he finished second at the Ironman World Championship and was fourth in 2016. Last year, Hoffman had pull out before the race in Kona because of a sacral stress fracture.
A new bike isn’t the only change for Hoffman, after three seasons on the Bahrain Endurance 13 team, the American was not included on the 2019 roster.