IRONMAN and Amazon have teamed up in a big way. The online giant, Amazon is now the 2018 title sponsor of the IRONMAN World Championship in Kona, which takes place Sunday, October 13th.

The partnership will provide triathletes access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade. IRONMANs Chief Revenue Officer, Matthieu Van Veen was thrilled to announce the news. “The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”

With the race a month away, you can plan to watch the race live on IRONMAN’s NOW Facebook page.

Report error or omission