Polar TriMemphré is this weekend in Magog, QC. The TriMemphré began in 1995 as a way to promote triathlon in Eastern Canada.

Last year, Polar became the name sponsor of the event. Steven Boutet, Marketing Head at Polar Canada, says “This came from our company’s desire to promote healthy living.” Boutet knows the cost and logistic nightmare of creating an event. “Finding an event close to our headquarters in Eastern Canada that we could come alongside and support made the most sense,” said Boutet. Being the head sponsor of the TriMemphré, Polar is committed to getting feedback from their buyers and getting people outside swimming, biking and running.

This weekend, Polar TriMemphré boasts a jam-packed race schedule. Saturday begins at 7 AM with the Quebec Cup, followed by the CAMTRI elites. Then it will be the ITU Para-triathlon World Cup race at 11 AM. After 12:45 PM, the age group races begin for the sprint triathlon, duathlon and aquabike.

Sunday starts with the long course triathlon and aquabike (half Ironman distance) at 7 AM. Following the start of the half, the Olympic distance triathlon and aquabike goes at 8 AM. Then the youth and Discovery (D3couverte) triathlon begins at 12 PM.

The elite races (ITU Para and CAMTRI) will feature many Canadian triathletes. In the ITU Para-Triathlon World Cup, Lyne-Marie Bilodeau, Kamylle Frenette, Jon Dunkerley and Jessica Tuomela will represent Canada. Then in the CAMTRI American Cup, Team Canada will be led by Tyler Forbes and Charles Paquet in the men’s race, and Elisabeth Boutin and Andreanne Bière-Dulude in the women’s race. The CAMTRI event has over 20 Canadian triathletes in both the men’s and women’s race.

Many Polar Canada Staff and Athlete Ambassadors will attend. Canadian Ironman triathlete and Polar Ambassador, Magali Tisseyre, will not be competing but will hold an event Friday evening for all athletes. Polar Ambassadors racing this weekend will be Isabelle Rouleau, Pamela-Ann Bachelder St-Pierre, Stephanie Roy, Antoine Jolicoeur Desroches and David Lacombe.

Polar Ambassadors at Polar TriMemphre this weekend. Photo Courtesy of Polar.

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