Super League acquires Malibu Triathlon
Super League enters US market through acquisition of one of the country's longest-running racesPhoto by: Malibu Triathlon/ Ryan Bethke
Renowned as much for the list of entertainment talent that has taken part as for it’s elite competitors and longevity, since 1986 the Malibu Triathlon has been one of the most high-profile triathlon events in the United States. Over the years big name stars like Tom Cruise, Jennifer Lopez, James Marsden, Matthew McConaughey and Zac Ephron have all competed in the event.
Today Super League Triathlon confirmed that it has acquired the race.
“Acquiring the Malibu Triathlon is a perfect opportunity for Super League to move into the USA and build our presence in a region that already has a strong affinity with our exciting and dynamic racing and the content we offer,” says Super League Triathlon CEO and co-founder Michael D’hulst. “It also aligns with our wider stragegy to add more major cities and regions to our portfolio.”
The race starts and finishes on Malibu’s famed Zuma beach and the course includes ocean views from the Pacific Coast Highway.
Super League was to have made its American debut in Arizona this year, but the race had to be cancelled due to the COVID-19 pandemic.
What the format for the race will look like next year remains unclear – according to an FAQ posted on the Malibu Triathlon website the “Malibu Triathlon will continue to run under its own brand … and Malibu’s amazing short course racing heritage will continue for the amazing age groupers, entertainment industry, corporations and celebrities who love the event so much. All participants who have rolled over their entries from the cancelled 2020 event will still be able to race.”
The traditional September date for the race would open the door for the event to host one of the Super League Championship races, which have typically taken place between August and October. That date would also not conflict with the Olympics, the World Triathlon Grand Final in Edmonton, or the sprint world championships in Bermuda.