Home > Gear

Triathlon Gear Frenzy Makes the Wall Street Journal

Screen Shot 2014-03-07 at 2.44.33 PM

It’s no surprise to triathletes that we love our gear, but it’s news to the Wall Street Journal. Triathletes are presented as the target market for what a recent report calls “tools to suffer better.” Reporter¬†Alexander Wolff is in awe of the athletic commitment necessary for triathlon, but she is¬†noticeably astounded by the sport’s increasing reliance on technology. Wolff suggests that triathletes over-invest in and over-compensate with excessive gear. In a short online segment, Wolff says the sport, and in particular the Ironman, attracts older athletes who buy speed and ¬†performance to level the playing field.

Check out the video and let us know if you agree.