Specifically, SRAM will offer pre-race technical assistance to both pro and amateur athletes at select Ironman events, including day of race Zipp wheel rentals. At the upcoming world championships in Kona, HI, SRAM will be the official in-race pro neutral support partner. SRAM technicians equipped with the fastest wheels will support competitors from the SRAM neutral service car, motorcycles and scooters that will continuously patrol the gruelling 180 km bike leg.
SRAM’s heritage of providing world-class neutral support has been instrumental in their 27-year history for both road and mountain bike racing. The goal of the partnership is to provide competitors the best opportunity to complete many of the most challenging and popular triathlon events in the US.
“We wanted to work with SRAM, who does an amazing job of activating their partnerships, and who has a great history of support along with a true understanding of athletes’ needs,” said Andrew Messick, CEO, Ironman.
“There are few things more critical to an athlete than showing up at an major event with equipment as ready as they are to perform. This partnership will give Ironman competitors a professional and convenient service option at the races for their bike. It’s really about having one less thing for them to worry about ahead of their race,” said Alex Wassmann, SRAM Road Sports Marketing Director.
From press release