Ironman Mont-Tremblant done after this year
Ironman 70.3 and 5150 events continue as iconic full-distance event in Quebec is discontinued
Photo by:
Kevin Mackinnon
Ironman and Evenements Sportifs Mont-Tremblant have “mutually agreed to discontinue Ironman Mont-Tremblant Triathlon following the 2023 edition.” The Ironman 70.3 and 5150 Mont-Tremblant races will continue.
‘’We value the strong relationship with The Ironman Group and although this was not an easy decision, it was taken in the best interest of both their organization, and the Mont-Tremblant region,” said Marc Monchamp, Executive Producer at Événements sportifs Mont-Tremblant. “The Ironman events rapidly established themselves as flagship events in the region, with the entire community mobilizing to host them. The region and its welcoming infrastructure are extremely busy during peak periods, and to adequately serve the 5,000+ triathletes in attendance and those who accompany them, we have decided by mutual agreement to prioritize events that take place during the month of June.”
Mont-Tremblant burst onto the world triathlon scene in 2012, quickly becoming one of the country’s most popular triathlon destinations thanks to the huge success of both the Ironman 70.3 and Ironman races. The region hosted the first Ironman 70.3 World Championship to be hosted outside the United States in 2014, ushering in the global rotation of the event.
While the Ironman 70.3 race has routinely filled up, last year’s full-distance event saw just 1,076 finishers, a sharp drop off compared to the 2,396 finishers in 2019. In 2018 there were 2,765 finishers of the race.
The event also lost its title sponsor this year thanks to Ironman’s signing with Vietnamese car company, Vinfast. Subaru had been involved with the Ironman race since its inception – the company first became involved with Ironman Canada in 1996 and became the title sponsor of the event the following year.
Ironman “drops” Subaru as title sponsor of Canadian Ironman events
The success of the event might also have been its undoing. Because the region has become such a popular summer spot for training, the resort is routinely filling up on weekends throughout the summer. Hosting the full-distance event during a peak period of the summer likely makes less sense for the hotels and restaurants in the region. June, on the other hand, isn’t as busy, which makes the 70.3 and 5150 a better fit.
