Gatorade is out, Mortal Hydration is in for North American Ironman and 70.3 races

There had been rumblings that a new nutrition partner was in the works for Ironman and Ironman 70.3 North American events – now it’s official. After a “soft launch” that saw Mortal Hydration with a booth and available on course at Ironman 70.3 Oceanside, Ironman has announced that the new product is “the official sports beverage and hydration partner for the Ironman and Ironman 70.3 North American Triathlon Series.”

According to today’s release, “varieties of the Mortal Hydration Drink Mix will be available on course, giving athletes great tasting and effective hydration at Ironman and Ironman 70.3 events in North American in 2024.”

Mortal Hydration will replace long-standing Ironman partner Gatorade (the company’s Endurance product has typically been offered on course) exclusively in July.

According to Ironman: “To allow athletes time to adjust to the new product offering, Mortal Hydration will be an on-course option added to previous electrolyte options, with a full exclusive roll out of the product on course beginning with July events. Sample packs will also be available for purchase in the official Ironman Merchandise store.”

This is the first beverage developed by Mortal, a company founded by Becca Schepps, a former collegiate rower and professional cyclist.

“Staying hydrated is the essential part of a challenging endurance event like an Ironman triathlon,” said Schepps. “We’re so excited to offer Mortal Hydration’s high-performance electrolyte mix to Ironman athletes. It will ensure all athletes on course are seriously hydrated with a full electrolyte profile formulated to fight dehydration and set athletes up to have their best race possible.”

Mortal Hydration is available online through The Feed in “individual sachets, 25 packs and packs of all six flavours. According to today’s release:

Mortal Hydration offers a full electrolyte profile and the ability to titrate sodium levels across three flavours – Margarita, Berry, and Mango. Each flavor has 10g of carbohydrates to help with electrolyte absorption and is available in both a regular variety with 450 mg of sodium citrate and 190mg of additional electrolytes (magnesium, potassium, and calcium), and a salty version with 925 mg of sodium citrate and 190mg of additional electrolytes – perfect for very hot days or heavy sweaters. 

More information on the new hydration product is available here.