Croatia is using the peninsula of Istria to lure triathletes from around the world. With its warm Mediterranean climate and gorgeous setting, the area is well-known for active sports holidays and is promoting itself as ‘new world-class triathlon hub.’ Istraturist Umag – Hotels Resorts Campsites, a partner of Meliá Hotels International, has been developing its triathlon-friendly amenities. The area offers an ideal venue to train during North European and North American triathlon off-seasons.
The natural beauty, history and tradition of the old town and the surrounding area of Istria, high-quality accommodation facilities – with luxury and family-oriented hotels, villas, apartment resorts, camps and bungalows – all help to make Umag an ideal place for a holiday. As a result, it is quickly becoming a new, key destination for endurance sports tourism in Croatia.
Triathlon has become more popular in Croatia in recent years. With a healthy lifestyle push and sense of community in the sport, the country sees the sport as a goldmine for tourism. The expectation is that athletes will soon catch on to what the area has on offer.
Umag is a small, port town on the north-western coast of Istria. Only 40 kilometres from Trieste, 150 kilometres from Ljubljana, the capital of Slovenia, and very close to Venice, Umag is ‘a favourite holiday destination with many excursion possibilities.’ Triathletes wanting to get out of the cold next winter should consider a training trip to the area.