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WTC gets a new Chief Marketing Officer

Iron Girl Series adds new races.

WTC gets a new Chief Marketing Officer

World Triathlon Corporation (WTC) announced that Christopher Stadler has been appointed to the position of Chief Marketing Officer. He will play a critical role on the global leadership team, overseeing all marketing, public relations, communication and athlete engagement efforts across the IRONMAN®, IRONMAN 70.3®, 5150TM Triathlon Series, Iron Girl® and IronKids® brands.

“I am excited to be a part of such a respected brand and inspiring community,” said Christopher Stadler, Chief Marketing Officer of World Triathlon Corporation (d/b/a IRONMAN). “My focus is on improving communication as we tell the IRONMAN story and enhancing the athlete experience. It’s important that we find new and creative ways to engage with them.”

Stadler joins the team with more than 15 years of marketing and general management experience at Procter & Gamble, L’Oreal and Equinox Fitness Clubs. At Procter & Gamble, Stadler was responsible for marketing and new product development for several iconic brands. At L’Oreal he served as the Vice President of Marketing for Ralph Lauren Fragrances. Most recently, Stadler was the Global Head of Acquisition Marketing for Equinox Fitness Clubs where he provided strategic marketing leadership for 57 clubs, including the opening of 15 clubs in the United States and the international plans for Equinox in Europe and Canada.

“I am delighted that Chris has joined the global IRONMAN leadership team,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “He has a strong and relevant marketing background that will help us continue to build and improve IRONMAN all around the world.”

For more information on brands within the WTC portfolio, visit www.ironman.com, www.5150.com, www.irongirl.com and www.ironkids.com.

Iron Girl celebrates 10th anniversary with exciting additions to the 2013 event series

In celebration of its 10th anniversary, Iron Girl announced the expansion of the Athleta® Iron Girl® 2013 national event series to 18 events. In addition to the 12 previously announced events, the Athleta Iron Girl national series will now offer six more events in cooperation with The XXtra Mile to include women’s triathlons in Clermont, Fla.; Austin, Texas; Webster, Mass.; Pleasant Prairie, Wis.; Sandy Hook, N.J. and Seattle, Wash. Throughout the 2013 season, Iron Girl will also be rolling out special 10th anniversary amenities to celebrate the women who have made the brand such a success since its inception in 2004.

“We are thrilled to celebrate our 10th anniversary while offering expanded opportunities for participation,” said Judy Molnar, Vice President of Iron Girl. “The Iron Girl event experience provides women with the perfect platform for first timers and experienced athletes to reach their personal bests. This is an amazing time for Iron Girl and all of its participants. Iron Girl provides an opportunity for women to be part of something special that supports their personal pursuits of a healthy, active lifestyle.”

Iron Girl empowers women to discover their personal best, embrace strength and celebrate accomplishment in a supportive community of women that will cheer them on. The events are about women with all the touches and amenities developed with women in mind. Whether you’re first or 100th, there is a place for you at Iron Girl.

“Two leading women’s event companies coming together will provide an exciting season ahead as we work with the Iron Girl team to continue to deliver a first-class race experience for women,” said Maggie Sullivan, Partner, The XXtra Mile.

Amenities at the Athleta Iron Girl events include: a post-race Breakfast Café, shirts sized for women, personalized race bibs with participant names, custom medals for all finishers, Iron Girl jewelry age-group awards from Milestones Sports Jewelry, professional timing, free training programs, local pre-race clinics, event webinars, social media live Q&A sessions with the race team, post-race giveaways and much more.


Sunday, April 14 Clearwater, Fla. Half Marathon & 5K Run/Walk
Sunday, April 28 Columbia, Md. Half Marathon
Sunday, May 4 Clermont, Fla. Triathlon*
Sunday, May 19 Atlanta, Ga. Triathlon
Sunday, June 2 Austin, Texas Triathlon*
Sunday, June 16 Lake Zurich, Ill. Triathlon*
Sunday, July 21 Webster, Mass. Triathlon*
Sunday, August 4 Syracuse, N.Y. Triathlon
Sunday, August 11 Pleasant Prairie, Wis. Triathlon*
Sunday, August 18 Seattle, Wash. Triathlon*
Sunday, August 18 Columbia, Md. Triathlon
Saturday, August 24 Cherry Creek, Colo. Triathlon
Sunday, September 8 Sandy Hook, N.J. Triathlon*
Sunday, September 8 Rocky Gap, Md. Triathlon
Sunday, September 22 Bloomington, Minn. Duathlon
Saturday, October 26 Lake Las Vegas, Nev. Triathlon – Sprint & International
Sunday, December 8 Del Mar, Calif. 10K & 5K Run/Walk
Sunday, December 15 Fountain Hills, Ariz. 10 Mile & 5K Run/Walk
*New to Iron Girl for 2013

Registration for the new events will open in March. All other events are either open, sold out or will be opening in the spring. To register or learn more about the 2013 Athleta Iron Girl Event Series, visit www.irongirl.com.