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Star Events expands to Brazil

New company to bring events to South and Central America.

Star Events and ONE International Sport Business have officially announced the establishment of Star Events South America, based in Sao Paulo, Brazil. This new company will bring to South and Central America one TriStar triathlon race in a Brazilian destination in the 3rd quarter of 2012 – details to be announced shortly – and other fun-focused high-quality sport events such as GranFondo (cycling) or StarRun (running) in 2013.

“The triathlon series of TriStar is quite different from other triathlons. When I did the two TriStar in Monaco (2010 and 2011), I was surprised by the delivery and attention to the athletes. I really felt very good in performing these events. So it will be a great challenge to bring this event to Brazil and provide the public and athletes with that experience”, says Lucas Di Grassi, Formula 1 driver and ONE International Sport Business Founder and Partner. Mario Moraes is the new Star Events South America General Managing Director.

ONE is a Brazilian agency specialized in marketing, sports and entertainment, with a large and successful trajectory in leading sport projects and networking in Brazil, and is going to develop with Star Events new triathlon and cycling events in an amazing fast-growing sports market which will held in a few years the FIFA World Cup and the Olympic Games. Lucas Di Grassi, as well as other F1 drivers – Jenson Button, Bruno Senna, Nico Rosberg or Alex Wurz – knows perfectly Star Events’ way of organizing sport events thanks to his participation in TriStar Monaco, where all of them got to meet the fun format of triathlon in the same streets where they normally drive their Formula 1 cars!

“We’re excited to bring our unique quality triathlon and cycling events to South America in an important period of time for Brazil. ONE commitment to introduce Star Events in this growing market gives us an excellent opportunity to take TriStar, GranFondo World and our running events for the first time to South America”, said Star Events Chairman and CEO Georg Hochegger.

Star Events races are based on three core concepts: Fun, Environmental Protection and Social Responsibility. TriStar and GranFondo World events promote a fun and fit atmosphere without the apprehension of intense competition. Designed for amateur athletes and supported and co-developed by professional triathletes, the TriStar Series is making triathlon more accessible than ever.

ONE International Sport Business and Star Events are excited to bring this revolutionary triathlon series to South America, introducing a new option for athletes. With the promise of touristic attractiveness and accessibility, TriStar and GranFondo World will create a mutually beneficial relationship between cities, athletes, and the sport of triathlon.

The TriStar and GranFondo World labels are presented by Star Events, a Monaco based company specializing in organizing high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has grown to 27 races in these 14 destinations in less than three years: Nevis (St.Kitts and Nevis), Mallorca and Madrid (Spain), Lyon, Deauville and Cannes (France), Split (Croatia), Worms-Germany (Germany), Salzkammergut and Kufstein (Austria), Milton Keynes (United Kingdom), Estonia-Otepää (Estonia), Minnesota (USA) and Monaco (Monaco). TriStar has introduced new distances to the sport of triathlon (A/N: 111km and 222km), officially recognized by ITU, as well as a brand new Team Racing Concept T5. GranFondo World presents authentic Italian-inspired pure cycling mass events in San Diego, LA РBeverly Hills, Philadelphia, Vail, Reno and Miami.

Star Events South America. TriStar111 and GranFondo World and more sport events in South America. Starting in 2012.