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Ironman Boulder added to the race calendar

Inaugural race goes Sunday August 3.

IRONMAN announced today that Boulder, Colorado has been selected to host the tenth race in the IRONMAN® U.S. Series. The IRONMAN® Boulder triathlon is scheduled to take place on Sunday, August 3, 2014.

“Boulder is a great triathlon city and IRONMAN has a rich history here through our IRONMAN 70.3® Boulder event and our partnerships with several Boulder based companies like Newton Running and TrainingPeaks,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are excited to bring an IRONMAN® triathlon to this amazing city and to continue to help advance the sport here.”

One of 30 events in the global IRONMAN Series, IRONMAN Boulder leads athletes through a 2.4-mile swim, 112-mile bike and 26.2-mile run on a course that covers a variety of Boulder’s scenic areas.”Boulder is the training ground for both past and present world champion triathletes,” said Dave Christen, Race Director for IRONMAN Boulder. “Because of its proximity to Denver, Boulder is the ideal Rocky Mountain region addition to the IRONMAN triathlon national calendar. The city is already buzzing about the event.”

The race will start with a single loop 2.4 mile swim at the Boulder Reservoir, which also hosts the first of two transition areas. The bike course will head north of Boulder onto a single 112 mile bike loop that

includes Carter Lake. The second transition will be at Boulder High School just two blocks away from downtown Boulder. The two-loop, 26.2-mile run course will be entirely on the Boulder Creek Trail. The finish line will be on the famous Pearl Street Mall and will provide athletes and spectators alike an incredible completion to the race.

“Boulder is an athletic community that embraces elite sports and challenging competitions,” said

Boulder City Manager Jane Brautigam. “IRONMAN represents our community values and affords amateur athletes, many of whom are Boulder residents, an opportunity to demonstrate their extreme mental and physical endurance. We’re proud to see IRONMAN bring this iconic race to our community.”

IRONMAN Boulder will have a $75,000 USD professional prize purse. Additionally, the race will offer 50 age-group slots to the 2014 IRONMAN World Championship on October, 11, 2014 in Kailua-Kona, Hawai’i.”We are thrilled at the chance to host the IRONMAN Boulder triathlon in 2014. This race is the perfect fit for Boulder’s iconic outdoor brand and lifestyle” said Sean Maher, Executive Director of Downtown Boulder Inc. “We’ve put a lot of time into research and planning and we are excited about the economic impact that IRONMAN can bring to our area and local businesses. Bringing this race to Boulder is a win/win for all involved.”

Registration for IRONMAN Boulder will open at noon EST Wednesday, July 17 on
www.ironman.com/boulder. For more information on the IRONMAN® brand and global event series, visit www.ironman.com. Athlete inquiries may be directed to boulder@ironman.com