www.EventsOnline.ca , Canada’s leading on-line registration company, announces today that San Diego based La Jolla Holding Co. is making a strategic minority investment valued at over $4 million. The investment is designed to accelerate the company’s expansion in the United States and expedite the roll-out of key technologies in EventsOnline.ca’s new beta systems.
Founded in 1999 by John Litherland of Wolf Info Systems (BC), and Marc Roy of Sportstats.ca (ON), EventsOnline.ca services organizers of sporting events along with club, charity, association and federation administrators. It is Canada’s leading registrar for participatory sport and has expanded its services to the USA, as well as into non-sport sectors. Based in Ottawa, Ontario, Canada, EventsOnline.ca currently employs a bilingual team of 28 Ontario, Quebec, and British Columbia employees.
“EventsOnline.ca is the highest quality, customizable and most user friendly option in the market place,” says Mitch Thrower, Chairman of La Jolla Holding Co., and Co-Founder of Active Network and the CEO of The BUMP Network & BUMP.com. Thrower was also the former owner and Chairman of Triathlete Magazine, the World’s largest triathlon magazine and states “The leader in the Canadian marketplace, aided by our strategic investment, I’m confident, will rapidly propel the company’s expansion in both the United States and internationally.”
The investment will also allow EventsOnline.ca to expand other facets of its business, which include custom charity systems, transaction systems and the industry’s fastest and most customised race bib printing www.BibNumbers.com
Founder Marc Roy comments: “We’ve become a premium service provider, which is why races like the Honolulu Marathon, which is ranked amongst the top five in the world (celebrating its 40th anniversary this year), have selected us to power their online registration and data management.” EventsOnline.ca CEO Stephen Partridge adds “This deal represents more than just funding to help grow and expand our business. It represents a huge validation, from an industry visionary, that we’ve done things right.”
EventsOnline.ca was one of the first providers of online transactions for the sports industry in North America. CFO and “data guru” Isabelle Fradette was there from the start, and attests to having seen a lot of changes over the past twelve years. Over the last four years the company’s innovative services have made it the online registration choice for some of the world’s largest events. The leader in the Canadian Market place, providing SAAS based registration and data management services to the majority of the Marathon events in Canada, Events Online’s global client roster includes the Ottawa Race Weekend with 42,000 participants. Internationally, EventsOnline.ca services several key events with registration and printing services, and has also provided technical and graphics services to the Ironman World Championships for more than four years.
“We’ve re-built this business over the past four years and just moved into our new offices with this next step in mind. I am thrilled to be working with Mitch and the team of La Jolla Holding Co., and the timing could not be better to help shake up the industry,” states Partridge.