{"id":74060,"date":"2023-02-16T17:52:59","date_gmt":"2023-02-16T22:52:59","guid":{"rendered":"https:\/\/triathlonmagazine.ca\/?p=74060"},"modified":"2023-02-17T18:02:00","modified_gmt":"2023-02-17T23:02:00","slug":"super-league-triathlon-buys-new-york-and-chicago-triathlons","status":"publish","type":"post","link":"https:\/\/triathlonmagazine.ca\/news\/super-league-triathlon-buys-new-york-and-chicago-triathlons\/","title":{"rendered":"Super League Triathlon buys New York and Chicago Triathlons"},"content":{"rendered":"

Super League Triathlon (SLT) has its sights set on expanding beyond pro racing and innovative race formats. In 2020 the organization purchased the Malibu Triathlon – today we’ve learned that it has acquired two more major short-course America races renowned for their large fields – the Chicago and New York Triathlons. Both events were previously owned by Life Time.<\/p>\n

\u201cThis move underlines Super League\u2019s transition as we grow from being more than a right\u2019s holder in elite sport to also delivering mass participation events, and shows our commitment to make short course racing cool again in the US via a strategy that engages and excites participants,\u201d says SLT CEO and co-founder Michael D’hulst.<\/p>\n

Related: 5 Things we learned from Super League Malibu<\/a><\/h4>\n

SLT has primarily been known for its short-course, made for TV, fast-paced events including its Championship series and the Arena Games. It would appear that the company is looking to expand its presence to include more age-group participation. According to SLT its events have enjoyed over “50 million unique broadcast viewers” last year. Like the Professional Triathletes Organisation, though, the company seems to be expanding to age-group racing – likely as an avenue to increase revenue.<\/p>\n

“A platform that brings together these three huge events while growing the footprint of our professional events in the US and expanding our media presence is a truly unique proposition,” says SLT Chairman and co-founder Leonid Boguslavsky.<\/a> “We are formulating exciting plans for the future and look forward to being able to announce these in due course.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Goal is to “revive short course racing in the USA”<\/p>\n","protected":false},"author":5297,"featured_media":25204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[378260,376526,372930,372709],"acf":[],"yoast_head":"\nSuper League Triathlon buys New York and Chicago Triathlons - Triathlon Magazine Canada<\/title>\n<meta name=\"description\" content=\"Goal is to "revive short course racing in the USA"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/triathlonmagazine.ca\/news\/super-league-triathlon-buys-new-york-and-chicago-triathlons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super League Triathlon buys New York and Chicago Triathlons - Triathlon Magazine Canada\" \/>\n<meta property=\"og:description\" content=\"Goal is to "revive short course racing in the USA"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/triathlonmagazine.ca\/news\/super-league-triathlon-buys-new-york-and-chicago-triathlons\/\" \/>\n<meta property=\"og:site_name\" content=\"Triathlon Magazine Canada\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T22:52:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T23:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/triathlonmagazine.ca\/wp-content\/uploads\/2018\/11\/Womens_Sprint_Enduro_Finaslls__004-X4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Mackinnon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Mackinnon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/triathlonmagazine.ca\/news\/super-league-triathlon-buys-new-york-and-chicago-triathlons\/\",\"url\":\"https:\/\/triathlonmagazine.ca\/news\/super-league-triathlon-buys-new-york-and-chicago-triathlons\/\",\"name\":\"Super League Triathlon buys New York and Chicago Triathlons - 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