More and more, athletes around the world are using a variety of social media platforms to share their training and race experiences. These outlets help increase sport exposure and provide incentives for brands to partner with these athletes – those who are willing to provide content that is easy to access.

What do Lionel Sanders, Sebastian Kienle, Tim O’Donnell, Mirinda Carfrae and Laura Phillips have in common? Besides being world-class triathletes. They’ve all started YouTube channels that offer insight into their training, nutrition, family life and racing. Most recently, Lucy Charles-Barclay has joined YouTube. On April 30th, she posted an Ironman South Africa recap video. Earlier in April, Charles won the race for the second year in a row.

Charles, formerly an elite British swimmer, made her triathlon debut in 2014. In 2015, she won the 18-24 women’s age group at the 70.3 and Ironman World Championship. Subsequently, she made her professional debut in 2016. For the past two years (2017 & 2018), Charles has been one of Daniela Ryf’s biggest threats in Kona – finishing second each year.

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