Reebok makes moviegoers run

Reebok has been promoting their revamped Reebok Pump line, marketed more towards running than the classic Pumps. This has included making fans run 5 km behind a moving truck while rap artist Kendrick Lamar performed only days after releasing his newest hit album and installing an agility game in a South Korean subway station for riders awaiting the train.

The newest stunt was done in a Seoul, South Korea, movie theatre while moviegoers were watching a film. It froze and began “buffering.” A treadmill was illuminated at the bottom of the theatre and the movie wouldn’t continue without someone running on the treadmill.