Tired of excessively sugary energy drinks? A company popular among triathletes, Nuun Active Hydration, has launched a new line called Nuun Energy which challenges the overly sugary and overly caffeinated drinks on the market. With a mix of energy metabolizing B vitamins, optimal electrolytes and just the right amount of caffeine to avoid crash, Nuun Energy is a dissolvable tablet that contains zero added sugars, under 12 calories and continues the company’s mission to redefine the energy drink market with a clean, eco-friendly alternative.
Based in Seattle, Washington, and founded in 2001, Nuun is a pioneer of electrolyte enhanced drink tablets ‘that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks.’ The Nuun Energy launches with three flavours including, Wild Berry, Lemon Lime and Cherry Limeade. Nuun notes that caffeine is a natural energy booster, and it has been linked to an increase of athletic performance. Studies have shown that a moderate intake of caffeine about one hour before activity can increase endurance performances. In addition, research has shown that caffeine intake during exercise increases both oxygen consumption and anaerobic power, while at the same time, decreasing heart rate.
Nuun Energy also includes five essential B vitamins that helps convert carbohydrates and fats into fuel (glucose). Riboflavin (vitamin B2), Niacin, Pyradoxine (vitamin B6), Cobalamin (vitamin B12) and Pantothenic Acid are all found in Nuun Energy and ‘added because they work on many levels in the body.’
“Most energy drinks on the market have excessive amounts of sugar, caffeine and vitamins that hinder your performance instead of aid in it, said Vishal Patel, Head Nutritionist at Nuun. “We carefully formulated Nuun Energy to provide a continual boost of energy that will work with your body instead of against it. There is currently no other product on the market like Nuun Energy, and we are thrilled about this launch.”
For more info: www.nuun.com