Ironman re-signs with Roka for swimwear, adds eyewear and sunglasses to global deal

Roka swimwear and eyewear available for purchase at all Ironman and 70.3 races

Wahoo inks partnership deal with all of Ironman’s brands

New deal first “company-wide” partnership for Ironman

Why Lionel Sanders is an excellent example of driving value for sponsors during a pandemic

How the Canadian triathlete found an opportunity to improve his training and provide tremendous value to sponsors during a time with no racing

All sponsorship