Why Lionel Sanders is an excellent example of driving value for sponsors during a pandemic

How the Canadian triathlete found an opportunity to improve his training and provide tremendous value to sponsors during a time with no racing

Good or bad? The influence of social media on your training

Body image has always been an issue in endurance sports, but with the influence of social media, it may be worst.

Late-night scrolling leads to a decrease in athletic performance

A new study suggests that late night social media activity isn’t good for athletic performance

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