Cervelo founder Phil White and former pro Nicole van Beurden harness the power of wind with revolutionary new wheels

Sōr Cycles looks to revolutionize the wheel industry

Cervelo co-founder Phil White isn’t slowing down

So much for “semi-retirement” – Phil White takes on role as Acting President at 4iiii.

Cervelo co-founder Phil White named acting president of 4iiii Innovations

Alberta-based company sees “solid demand for trainers and power meters” despite challenging economic climate.

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