Kona bike course record holder and reigning Ironman world champion announces new helmet partnership

Sam Laidlow signs with Ekoi and will use the company’s new Pure Aero helmet in Kona

Lionel Sanders finally does some aero bike testing

He said he wouldn’t return to racing until he was “a better athlete.” Here’s the first step for the Canadian star

Aero? Check. Ventilated? Check. Meet the Ekoi Ironman Aero 16

Designed for performance during an Ironman race, Ekoi offers an excellent compromise between aerodynamics and air flow

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