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XTERRA gets a new presenting sponsor

AVIA joins the off-road organization.

AVIA will join forces with XTERRA – the premier off-road triathlon and trail running series – as a Presenting Sponsor in 2012.

The partnership puts AVIA in prime position to connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S., and at least ten nationally syndicated television programs including the XTERRA USA Championship, XTERRA World Championship, and XTERRA Adventure series.

“Through these last few years we have observed AVIA’s commitment to endurance and participation sports, and we are honored that they have chosen XTERRA to become their partner,” said Tom Kiely, CEO of TEAM Unlimited/XTERRA.  “Our combined efforts will produce more opportunities for training, competition, and fun for the active lifestyle market in the future.”

AVIA, a global brand rooted in multisport since 1979, has a proud history of creating great footwear for the runner, triathlete, weekend warrior, and endurance enthusiast.

“The XTERRA partnership extends our aggressive commitment to aligning AVIA with today’s concept of the Outdoor Gym.  As we evolve our brand and innovate technologies for today’s fitness minded consumer, XTERRA participants provide a meaningful extension of the AVIA platform,” said Tim Joyce, Senior Vice President & General Manager-American Sporting Goods.

Armed with this presenting sponsorship AVIA will be able to showcase their footwear to thousands of XTERRA participants across the nation, and will also expose their brand to national television audiences and online via XTERRA’s web portals XTERRAPlanet.com, XTERRATrailrun.com, and XTERRA.TV.

“AVIA is the perfect footwear and apparel sponsor for the XTERRA Tribe.  AVIA’s commitment to providing compelling and innovative product to consumers, and the XTERRA Series – which provides what we see as the Outdoor Gym – align perfectly.  You just couldn’t find a better fit,” said David Howitt, CEO of the Meriwether Group who assisted in forging the partnership between XTERRA and AVIA.

About AVIA
In 1979, AVIA was founded on a passion to provide footwear for serious athletes. As technology advanced, so did AVIA, developing innovative shoe designs that revolutionized athletic footwear. With such designs as the Cantilever Heel, the Anatomical Cradle, and FOM Technology, AVIA proved to be passionate, progressive, and at the top of the game. Today, AVIA continues to lead the performance training movement and further its dedication to endurance sports performance.