Wahoo inks partnership deal with all of Ironman’s brands
New deal first "company-wide" partnership for IronmanPhoto by: KEVIN MACKINNON
Wahoo is now the “Official Technical Partner for all brands under the Ironman Group portfolio.” That means the technology company behind the popular Kickr trainers, the Elemnt Bolt and Roam bike computers and the Elemnt Rival Multisport Watch will now be partnered with Ironman and Ironman 70.3 triathlons, the Rock ‘n’ Roll Running Series, the Epic Series, Haute Route and the UTMB World Series.
According to Ironman, this is the first company-wide partnership for the Ironman Group. There are no details on the exact length of the deal, other than it is a “multi-year” partnership.
Related: Wahoo launches a new watch – check out the Elemnt Rival
Wahoo’s Elemnt Rival Multisport Watch is geared very much towards triathletes and runners with features like Seamless Transition and Race Running. The company has some big name triathletes on its roster including Jan Frodeno and Lucy Charles-Barclay – this deal takes its commitment to long-distance triathlon to a new level. The company will likely look to use the deal to enhance its reach to age-group athletes. The company’s trainers will also be easily compatible with Ironman’s virtual cycling app, FulGaz.