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Triathlon’s Richest Race on TV

Broadcast this Sunday July 4th on NBC @ 3 pm (EST).

The 2010 Hy-Vee ITU Triathlon Elite Cup (which took place on June 13) will air on NBC at 3pm Eastern Standard Time on Sunday, July 4. The broadcast will follow Wimbledon’s Men’s Tennis final. Check your local listings.

The Hy-Vee Triathlon in West Des Moines, Iowa is the world’s richest triathlon, offering a prize purse of one million dollars to the elite athletes, with $200,000 being awarded to the male and female winners.