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TIME partners with TriStar in 2012

Official bike partner for TriStar events in Lyon, Minnesota and Milton Keynes.

TriStar and Time today announced a three years partnership. With the cooperation for TriStar Lyon (France), Minnesota (US) and Milton Keynes (UK), Time introduces its bikes and bike products for first time in the world of triathlon, and becomes official partner for these three events with possibly more to be added in the future.

Time, one of the most successful brands in the world of cycling enters now in the triathlon market partnering TriStar for some of its races in 2012. Time is the official bike partner for TriStar Lyon, TriStar Minnesota and TriStar Milton Keynes and will be strongly present in these events. Time is a rising star in the world of cycling and is now introducing in the triathlon world with the partnership of TriStar in Europe and in the United States. This collaboration means a huge support to the non-stop growing of this international fun focused triathlon series in 2012. It is a great opportunity for both brands to share efforts and illusions and to keep bringing high quality products and races for all athletes world wide.

“It has been a while since we were planning to jump in the triathlon world. And it has taken us a short time to jump with TriStar our new event partner in this very exciting new experience. In carbon, one technology dominates: RTM (Resin Transfert Molding) – absolute perfection in the quality of carbon frames. Time, which from the beginning has chosen RTM, is now the one bicycle manufacturer to fully master this manufacturing process. We are alone in France producing high-technology bicycles without any compromise in quality. Utilized in military and civilian aerospace, as well as Formula 1 and moto GP, RTM technology offers total freedom of shape and guarantees consistent production quality. Time is 100% French with unique know-how. With TriStar sky is the limit!” said Henri Colliard, Time Vice President Bussines Development).

“We are very proud to welcome such a great brand such as Time bicycle. We feel very close to the very high level technology product that Time is developing. We look forward to develop a strong partnership with will be beneficial for Time and TriStar.” said Laurent Gauthier, president of Star Production SARL.

The TriStar label is owned by Star Production SARL, a Monaco based company specializing in organizing high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has grown to 28 races in these 14 destinations in less than three years: Split (Croatia), Nevis (St.Kitts and Nevis), Mallorca y Madrid (Spain), Worms-Germany (Germany), Lyon, Deauville and Cannes (France), Estonia-Otepää (Estonia), Minnesota (USA), Monaco (Monaco), Sardinia (Italy), Milton Keynes (GBR) and Salzkammergut (Austria). TriStar has introduced new distances to the sport of triathlon (A/N: 111km and 222km), officially recognized by ITU, as well as a new Team Racing Concept T5. More Info:www.tristarseries.com and www.star-events.cc