Subaru Canada has announced that it will continue as the title sponsor of all Ironman events in Canada for the 2015-2017 race seasons including full and 70.3 races. With its headquarters in Mississauga, Ont. Subaru Canada has made a longtime commitment to the sport, backing events for 20 years. “Subaru’s dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in Ironman events,” said Shiro Ohta, Chairman, President and CEO of Subaru Canada. “Today, it’s reflected in all of our current triathlon sponsorships and the expansion of the Subaru Ironman races.”
The sponsorship includes Ironman Canada, Subaru Ironman Muskoka, Subaru Ironman Mont-Tremblant, Subaru Ironman 70.3 Victoria, Subaru Ironman 70.3 Mont-Tremblant, and Subaru Ironman 70.3 Muskoka, as well as all related Ironkids races. Subaru will also sponsor Subaru Iron Girl Grimsby, the Subaru Ontario Tri-Series and the Subaru Western Tri-Series.
Ironman CEO Andrew Messick explains, “It is with great pride that we broaden our long-standing relationship with Subaru Canada. We are thrilled to continue to promote healthy lifestyles with a valued partner who shares similar goals.”