The Specialized First Gear initiative was born out of a fundamental need to get kids riding bikes. Set a kid riding and you set them on a winning course for life: You help defeat childhood obesity and attention deficit disorders. You give them a chance to progress and even excel in a sport. And you develop healthy habits that last a lifetime. If the First Gear initiative inspires others to take up the cause, that’s a win-win.
It all starts with a ride: We’re creating them, and you can help. Find out how.
Find out more about Specialized First Gear.