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Specialized First Gear

The initiative to get kids riding bikes. Find out how you can help.

The Specialized First Gear initiative was born out of a fundamental need to get kids riding bikes. Set a kid riding and you set them on a winning course for life: You help defeat childhood obesity and attention deficit disorders. You give them a chance to progress and even excel in a sport. And you develop healthy habits that last a lifetime. If the First Gear initiative inspires others to take up the cause, that’s a win-win.

It all starts with a ride: We’re creating them, and you can help. Find out how.

Find out more about Specialized First Gear.