ROKA and Ironman have announced that ROKA Sports will be the exclusive swim partner and swim course sponsor for all US Ironman events, including the Ironman World Championship beginning in 2015.
As part of the partnership, Ironman will carry an assortment of ROKA co-branded products, including swim skins, wetsuits, caps, goggles and other swimwear beginning in March 2015.
ROKA Co-Founder and Chief Executive Officer, Rob Canales said, “Ironman and its community inspire us. For the dynamic, growing team at ROKA, this partnership is an amazing opportunity to connect directly with an incredible group of people who believe that ‘Anything is Possible’. We look forward to working closely with Ironman and Ironman athletes to elevate their experience over the next several years through ground-breaking products, support and initiatives.”
“We are thrilled to partner with ROKA – as their innovative team and products are well-respected by Ironman athletes,” said Andrew Messick, Chief Executive Officer of Ironman. “We look forward to working with ROKA to enhance the athlete experience through our shared commitment to and passion for the sport of triathlon.”
“For many athletes, completing an Ironman triathlon represents the ultimate challenge,” added Ryan Dolan, ROKA Vice President of Sales & Marketing. “For others who race multiple times a year or have done many races over an extended period, Ironman is a way of life. For all athletes, Ironman is more than a race. We are honoured to support the incredible dedication, perseverance and endurance that defines this community and organization.”
from press release