Dairy Farmers of Canada (DFC), the voice of Canadian dairy producers, has signed a three-year deal with MultiSport Canada to be the title sponsor of its popular MultiSport Canada Triathlon Series.
The series will now be known as the Recharge with Milk Triathlon Series.
“We are so excited to have support from Dairy Farmers of Canada for our triathlon series,” said John Salt, founder of MultiSport Canada. “There has been important research showing that chocolate milk in particular is one of the top sport recovery drinks on the market. Given the fact that recent studies suggest that drinking chocolate milk following vigorous activity helps to speed up recovery and recharge the body for its next workout, we feel it is an absolutely perfect fit and partnership”.
“Supporting MultiSport Canada is the natural thing to do for Dairy Farmers of Canada,” said Solange Heiss, assistant director, Marketing and Nutrition Communications at DFC. “It is important for Dairy Farmers of Canada to support events like the Triathlon Series as research continues to point out the many benefits of drinking chocolate milk as an effective post-workout beverage.”
Dairy Farmers of Canada promotes the wholesome goodness of dairy products as part of a healthy, balanced diet and encourages good nutrition and physical activity for all Canadians. DFC is completely funded by dairy producers.
The Recharge With Milk Triathlon Series race schedule features races at 10 different locations around Ontario. Find out more here.