XTERRA has announced that Degree Men Adventure is their new presenting sponsor. The Degree Adventure line, part of the new Adrenaline Series of anti-perspirant and deodorant, responds to increases in adrenaline by releasing extra bursts of fragrance when you sweat.
“It’s a terrific fit and I’m certain we’ll produce a powerful partnership,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “The Degree Men Adventure antiperspirant is made for men who live for a challenge, and that’s the essence of the XTERRA brand and the athletes in our community.”
“We want to reach men who embrace adventure and continually push their bodies to new limits and that spirit is certainly embodied in the XTERRA Tribe,” said Jay Mathew, director of marketing, Degree Men. “Degree Men Adventure is the ultimate adventure gear as it allows guys to face the challenges life throws at them.”
Next up for the XTERRA Series is this weekend’s trio of XTERRA America tour races; XTERRA Guam on Saturday March 27, along with XTERRA Miami and XTERRA REAL (California) on Sunday March 28.