For years Lionel Sanders avoided signing a wetsuit sponsor because, as a weak swimmer, he wanted to be able to always explore his fastest wetsuit and swimskin options. That’s all changed for 2018 – Sanders has partnered with Blueseventy.
“First and foremost, I’ve tested a lot of wetsuits,” Sanders says. “A lot of wetsuits. The blueseventy Helix tested fastest among all that were tested by me, personally. Additionally, once I got to know the people behind the company and what they stand for, it really resonated well with me and the partnership was very natural. I’m looking forward to a fast year!”
Sanders’ name is added to a list of other Blueseventy athletes that includes Heather Jackson, Eric Lagerstrom, Dylan McNeice, Sarah Haskins and Kyle Buckingham.
“I was excited when Lionel approached us after testing many different wetsuits and saying our Helix tested the fastest,” Blueseventy CEO, John Duquette says. “Lionel has made a huge impact on our sport in a short time and we hope to help him achieve even more. Working with Lionel will push our research and development team to keep innovating. We’ve launched a new Helix this year, but the best athletes are the pioneers. They’re always looking for ways to get faster and be the best they can be, and we really value being able to put that energy into our products.”