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ITU Increases Prize Money Hoping to Drive Performance

ITU World Championship SeriesThe International Triathlon Union has announced it prize structure for 2014 World Triathlon Series (ITU WTS) and World Cup events. They have increased the bonus pool  by US$177,000, bringing the total to US $755,000 available to the top 35 men and women. With US$2.2 million up for grabs, the WTS remains one of the richest triathlon circuits worldwide.

Last year the ITU increased the World Cup prize money by $300, 000 so that will remain the same this year, bringing the sum for the two series (ITU WTS and World Cup) to just under US$3 million.

The ITU WTS Edmonton Grand Final will offer a US $280,000 the winners, while the ITU World Champions will each take home an extra US $5,000 from previous years, with the winning athletes awarded US$40,000 in the men’s and women’s races.

ITU is also providing a travel subsidy to its National Federations for athletes competing in both the Stockholm and Edmonton stops.

“We increased the bonus money to reflect the new structure that requires athletes to compete in five World Triathlon Series races en route to becoming the World Champion,” said ITU President and IOC Member Marisol Casado, “Athletes will now be more rewarded for competing across the series as a whole.”