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Ironman World Championships Live on NBC?

Thanks to the Lance Armstrong Factor.

According to Bloomberg, WTC (World Triathlon Corporation) is in discussions with Comcast Corp. (owners of NBC) to broadcast live, a portion of the October 13, 2012 Ironman World Championship.

WTC’s CEO, Andrew Messick is going after live TV coverage due to likelihood that Lance Armstrong will participate in the event.

“We want to investigate opportunities to be able to potentially put parts of the race live, something that has never been done in the U.S.,” said Messick, in the Bloomberg article. “Lance brings a spotlight to our sport that’s brighter perhaps than anything that has ever happened.”

Bloomberg: Lance Armstrong Gives Ironman Impetus for First Live TV Coverage in U.S.