Ironman partners with Life Time

Ironman announces partnership with Life Time for 2015 to promote triathlon growth through education, training and events. Life Time produces popular triathlons, such as the Cap Tex Tri and the Leadman triathlon events. As the Official Sponsor of the Ironman U.S. Series, Life Time’s 13 Sprint and International distance triathlons will become the only U.S. races where athletes can earn valuable Ironman All World Athlete (AWA) and Age Group ranking points as a way to measure performance against other competitors.

Leaders from both companies are excited about the partnership. Andrew Messick, Chief Executive Officer of Ironman, called it a “unique synergy” that will help build a “continuum of events from beginner-level triathlons to Ironman triathlons.” Bahram Akradi, Life Time Chairman, President and CEO, said that he also looks forward to the relationship and says that it will “advance the mutual respect and passion we all have for this sport.”

Life Time will continue to offer its endurance coaching and training programs at destinations nationwide, as well as at its Starting Line 101 Clinics and Indoor Tri events, to prepare athletes of all fitness levels for triathlons.

Registration for the 2015 Life Time Tri Series will open November 4, 2014. For additional information about the Life Time Tri Series visit LifeTimeTri.com.

From press release