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Ironman and Sportstats sign three-year deal

Canadian company timed 2 million athletes at events around the world in 2019

Photo by: Kevin Mackinnon

The 24 year relationship between Ottawa-based Sportstats and Ironman will continue for another three years – today the companies announced that their partnership will be extended. Sportstats will time all Ironman, Ironman 70.3 and Rock ‘n’ Roll Running Series events in North America. The deal got started last weekend at Ironman 70.3 Texas in Galveston.

According to a release sent out today the deal will see Sportstats offer “more timing mats on each Ironman and Rock ‘n’ Roll Running Series North America course, new LED finish lines with participant names and times, and better data feeds for live event coverage.”

Sportstats, owned by Marc Roy and Isabelle Fradette, timed its first Ironman event in Penticton in 1997. The company has been timing the Ironman World Championship since 2004. The company has offices in the United States, Canada, Thailand and Singapore. In 2019 it timed more than two million athletes around the world.

“It’s an exciting moment for Iroman and the Rock ‘n’ Roll Running Series in North America as we see the United States continue to open and we see interest in one of the world’s great sporting events continue to grow,” says Roy. “We’ve been working hard throughout the pandemic to be ready to meet the demand for live in-person Ironman events and we know that with the return of events, our technology will be better than anything competitors have ever seen.”