FuelBelt, Inc., and IRONMAN today announced that FuelBelt is the official hydration belt and race day accessories supplier to all IRONMAN® and IRONMAN 70.3® events worldwide.
FuelBelt and IRONMAN have collaborated on an exclusive collection of hydration belts and race day accessories, which will be made available at all IRONMAN® events and at specialty retailers around the globe. The initial debut of this collection will take place at the IRONMAN U.S. Championship in August (New York City) with a launch for retailers at Interbike in September.
“In IRONMAN, we have found a true partner that values our high quality, innovative products and authenticity in the market place,” said Vinu Malik, CEO, FuelBelt, Inc. and 36-time IRONMAN® triathlon finisher. “It’s a perfect match that will deliver tried-and-true gear to athletes of all abilities. Our focus on the athlete experience is our top priority and IRONMAN® events are the right platform for driving this message forward. The IRONMAN® triathlon collection will be strong on function and high on style which is exactly what IRONMAN® athletes expect from us.”
The new FuelBelt IRONMAN® triathlon collection will be available for retail purchase beginning September 15th 2012. For additional information about FuelBelt, visit www.FuelBelt.com