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FuelBelt Collaborates with Ironman

New hydration collection to debut next week in New York City.

FuelBelt, Inc., and IRONMAN today announced that FuelBelt is the official hydration belt and race day accessories supplier to all IRONMAN® and IRONMAN 70.3® events worldwide.

FuelBelt and IRONMAN have collaborated on an exclusive collection of hydration belts and race day accessories, which will be made available at all IRONMAN® events and at specialty retailers around the globe. The initial debut of this collection will take place at the IRONMAN U.S. Championship in August (New York City) with a launch for retailers at Interbike in September.

“In IRONMAN, we have found a true partner that values our high quality, innovative products and authenticity in the market place,” said Vinu Malik, CEO, FuelBelt, Inc. and 36-time IRONMAN® triathlon finisher.  “It’s a perfect match that will deliver tried-and-true gear to athletes of all abilities.  Our focus on the athlete experience is our top priority and IRONMAN® events are the right platform for driving this message forward.  The IRONMAN® triathlon collection will be strong on function and high on style which is exactly what IRONMAN® athletes expect from us.”

The new FuelBelt IRONMAN® triathlon collection will be available for retail purchase beginning September 15th 2012.  For additional information about FuelBelt, visit www.FuelBelt.com