Challenge Penticton announced that Hammer Nutrition will be the Nutrition Sponsor for the inaugural Challenge Penticton race on August 25th, 2013, and ongoing Nutrition Sponsor for 2014 and 2015.
Hammer Nutrition’s Steve Born stated “Hammer Nutrition is honored and thrilled to be the Official Nutrition Sponsor for Challenge Penticton. We consider this partnership to be a perfect match, as we both strive for nothing short of excellence – Challenge Penticton in its meticulous race planning and organization, and Hammer Nutrition in producing the finest fuels and supplements for endurance athletes. Hammer Nutrition shares Challenge Penticton’s commitment to provide race participants with the best possible experience by supporting the race with a variety of its quality fuels such as Hammer Gel, HEED, Hammer Bars, and Endurolytes.”
Born is a technical advisor for Hammer Nutrition with well over two decades of involvement in the health food industry, He has worked with hundreds of athletes – ranging from the recreational to the world class professional – helping them to optimize their fueling/supplement program. Steve’s decade-plus of involvement in the sports nutrition industry, as well as nearly 15 years of independent research in nutritional fueling and supplementation, has given him unmatched familiarity with the myriad product choices available to athletes.
Barb Haynes, Challenge Penticton’s General Manager stated when sharing the news “We are thrilled to be partnering with Hammer Nutrition for the next three years. Building upon our race plan for 2013 and ongoing, the addition of Hammer Nutrition as the Official Nutrition Supplier is great news for the whole Challenge Family, the athletes race day needs and their training preparation. Hammer Nutrition have worked impressively to establish their position of high quality fueling for our triathletes to ensure their workouts are of the highest quality and improved race results”.