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Challenge Family introduces Nordic Championships

Empty Road in summer of Iceland

Challenge Family has been rapidly expanding their global triathlon series, adding multiple races in Asia and Europe late last year and early this year. The latest development for the brand is the introduction of the Challenge Nordic Championships, in light of recent races added in Norway, Finland, Denmark and Iceland.

The Nordic Championship will offer both full and half distance race options. The full distance championship is set to take place on June 12th at Challenge Billund-Herning. The half distance championship will be hosted by Challenge Iceland on July 23rd.

“We are very excited to host the first Nordic Championship in Iceland,” said Pétur Einarsson, Event Director at Challenge Iceland. “Triathlon is a fast growing sport in the world, and Iceland is a unique destination for such a race combining a beautiful course and stunning sightseeing. The race is only 40min from the capital Reykjavik. Iceland is a three hour flight from Europe and five hours from the east coast of the US.”

“This has been on the drawing board for a while and we are very pleased to finally present it,” said Claus Vesterby, CEO RaceMakers and Event Director of Challenge Denmark.

He continued, “Our main objective for the Nordic Championships is to bind the Nordic countries closer together and create a unity of really great races. We don’t restrict the participants entering the Nordic Championships – so everybody, regardless of nationality, can participate with hopes of becoming Nordic Champion.”

A few months ago we learned that Challenge Family has plans for a world championship in the future. The announcement came from the brand’s CEO Zibi Szlufcik at the annual Triathlon Business International conference.