Alberta-based company “welcomes Phil White as Acting President to fortify the company’s growth trajectory as an innovation leader in sports electronics and sensor technology.”

Phil White

One of the men who took Cervelo from a “basement project” to a global cycling powerhouse, Phil White, has been named the acting president of 4iiii Innovations Inc.

Based in Cochrane, Alberta, 4iiii makes cycling power meters, heart rate monitors and cycling trainers.

White co-founded Cervelo cycles with Gerard Vroomen in 1996, leading the company to a leading position in the triathlon world. Cervelo bikes have lead the Kona bike count for 15 years. The company was sold to Pon Holdings in 2012, at which point White became the Chief Innovation Officer until 2017. At that point he took on a board position with 4iiii.

“Despite this challenging economic climate, 4iiii is seeing solid demand for trainers and power meters,” 4iiii CEO Kip Fyfe said in a press release today. “Phil understands the need to support the current demand and also plan for our innovation and growth. His unique blend of strengths in design, manufacturing and marketing make him the ideal candidate to lead the team over the next quarter and potentially beyond.”

Related: 4iiii Innovations acquires STAC Performance

“I was really impressed how the team immediately adapted to COVID-19 by moving most people to work from home and creating isolated assembly and quality stations in the factory to keep production going,” White added. “These quick, innovative changes have allowed the company to keep our dealers and the 4iiii.com store well stocked as demand has skyrocketed for our trainers and power meters.”

 

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