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Canadian nutrition company F2C becomes official ITU partner

On Feb. 21st, the International Triathlon Union (ITU) announced that the World Triathlon Official Store will supply nutrition from F2C Nutrition, a Canadian-based company. The two-year deal was signed between Tribe Solutions, the ITU’s Official Licensing and Merchandise Partner, and F2C Nutrition. “The World Triathlon Official Store is delighted to welcome another industry leader,” says Robert Flynn, Director of Tribe Solutions. “We welcome F2C Nutrition as our nutrition partner and look forward to sharing their products with the global triathlon community.”

Mario Mola, Jacob Birtwhistle, Richard Murray and Tyler Mislawchuk at WTS Montreal.

F2C Nutrition supplies endurance athletes with nutritional products made from clean, naturally sourced ingredients supported by scientific research. Their ingredients meet IOC and ITU standards and are free from WADA banned substances. F2C’s products will also be at the World Triathlon Series events.

Joanna Brown after a fourth-place finish at WTS Montreal. Photo: Cam Mitchell

“As the official on-course nutrition partner for the 2017 ITU Multisport Championships in Canada, and again in 2018 for the ITU Multisport Championships in Denmark, it is a natural extension to be appointed as exclusive nutrition supplier to the World Triathlon Official Store,” says Greg Cowan, F2C Nutrition’s CEO and President. “We are excited to partner with the ITU World Triathlon Official Store at these world-class events.”