adidas Unveils Ultra BOOST
adidas has just unveiled what they are calling the greatest running shoe ever, Ultra BOOST. At a guarded New York City location, a team of elite athletes including, Yohan Blake, David Villa and Sammy Watkins pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the launch of Ultra BOOST.
“To answer the world’s athletes’ call for more energy, we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST,” said Eric Liedtke, adidas executive board member. “adidas has raised the industry standard with BOOST and will continue blazing a path in energy running for those who dare to follow.”
Ultra BOOST adjusts to a runner’s stride for maximal energy return of BOOST™, superior support, and adaptive comfort over hundreds of kilometres, in virtually any environment.
adidas claims that the Ultra BOOST features the highest energy return cushioning in the running industry and its innovative PRIMEKNIT technology allows for stretches as needed where it counts.
A runner’s foot can remarkably expand up to 10 mm or more in width while running.
The Ultra BOOST is available for $210 at adidas.ca and will be in stores on February 25, 2015.