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Live from the special Apple Event at the Steve Jobs Theatre

Apple launches new Apple Watch Ultra, iPhone 14 and new AirPods Pro

We’re here in Cupertino, California at the Steve Jobs Theater in Apple Park for today’s “special” Apple Event. Because we’re here, we’re guessing Apple has some exciting new announcements on the fitness front. Stay tuned for updates from today’s event – we’ll keep refreshing this story as the event progresses. It starts at 10 AM local time today. Hit refresh to see updates as the event progresses.


Apple is nothing if not punctual – at exactly 10 AM things got started with Tim Cook welcoming us all to today’s event.

OK – looks like we’re going to see a new iPhone, new AirPods and a new Apple Watch.

Apple Watch Line Up

Apple Watch Series 8 – all the things we’re used to “and more.” New watch faces. Swim proof, dust proof and crack resistant.

Women’s health: New temperature sensor. Cycle tracking for woman is now enhanced – now includes ovulation tracking. Two temperature sensors – will sample your wrist temperature through the night.

Safety: Crash Detection – will detect if you are in a severe car crash. Will notify emergency contacts. Runs only when you’re driving. (Hope you never need it … but hope you’ll feel safer when you’re in your car.)

Battery life: 18 hour battery life. Low power battery mode – provides up to 36 hours.

International roaming – will be available on 30 carriers world wide by the end of the year.

Available Sept. 16.

For training – measures stride length and ground contact time while running. Figures out swim strokes. Tracks REM sleep. Tracks falls.

Apple Watch SE

Workout and activity tracking. Emergency SOS. Supports crash detection.  20 % faster than before. Can be used with Family setup. Also to be available on Sept. 16

Apple Watch Ultra

This is what we’ve been waiting for! Apple is getting serious about adventure and endurance training.

Case – aerospace titanium. Flat, sapphire crystal. 49 mm case. Biggest and brightest display. Action button. Buttons designed to be used while wearing gloves.

Voice clarity on calls even in windy conditions.

Biggest battery yet – 36 hours. 60 hours on battery optimization to come later this fall.

Special bands – crafted with the different activities in mind. Alpine. Ocean. Endurance athletes will use the trail loop. Thinnest band yet.

GPS performance: new dual frequency (L1 and L5) to provide accurate GPS.

New metrics, custom workouts. Action button to start the workout, for transition. Automatically will detect when you get to a track.

Will be able to finish an Ironman with the watch.

Redesigned compass app. Backtrack will help you retrace your steps.

Built in siren that can be heard up to 180 m away.

Designed for water sports – depth app. Certified for scuba divers. Twice as water resistant as previous Apple Watches.


Next generation of AirPods Pro

New H2 chip. New low distortion audio driver.

Personalized spatial audio. Delivers immersive listening experience.

Active noise cancellation. – 2x the noise cancellation of the original AirPods Pro.

New XS eartip.

Transparency mode – actively removes high decibel noise.

Touch control – you can control volume by swiping up or down.

Six hours of listening time from a single charge. 30 hours total listening time with the case.

Speaker at the bottom of the case so it can be found. MagSafe charging to case.

iPhone 14 and iPhone 14 Plus

6.1 inch and 6.7 inch (plus)

More workout details – enhanced workout summary

XCR display.

New iPhone Plus has longest battery life of any iPhone.

A15 Bionic chip. 18 % faster.

Camera system:

12 MP main camera. F1.5 aperture. 49 % improvement in low light capture. Ultra wide camera.

Front camera – 12MP – 38% improvement in low light and auto focus.

Photonic Engine – improves low light photos. Photos will have more detail and better colours.

Video – new, more advanced stabilization mode. Means you won’t have to carry a gimbals.


5G. Digital SIM card – eSim. Can have multiple cellular plans on the same device.


Crash detection similar to that found on the Apple Watch Series 8.

Emergency SOS via satellite: iPhone antennas can connect to a satellite. App shows you where to point your phone.

Find my app can send location info.

Emergency SOS will be free for the first two years.

iPhone Pro

Surgical grade stainless steel.

New Space Black colour and Deep Purple this year.

New true depth camera on the front.

“Dynamic Island” at the top of the screen that highlights alerts.

New always on display. 6.1 and 6.7 inch. 1600 nits brightness that peaks up to 2,000 nits in bright conditions.

Powered by A16 bionic chip – fastest chip in a smart phone. 40% faster than competition. New display engine.


48 MP camera with quad pixel sensor.

24 mm lens.

2x improvement in low light

2x telephoto – 12 MP photos

ProRaw – gives professional photographers full control. Can shoot at 48MP resolution.

New ultra wide camera. 3x improvement in low light.

Flash completely redesigned – up to twice as bright.

Most powerful pro camera system ever.

For video – new action mode.

Battery life: all day battery life.