Beyonce to release athletic clothing brand
Triathletes, get ready to (if you don’t already) bow down to Queen B, otherwise known as Beyonce. Ladies, if ‘Run the World (Girls)’ is not already on your running playlist, you know what you need to do when you finish reading this!
The latest celebrity to jump into the “athleisure” clothing game, Beyonce will be releasing a line of clothing designed for fitness, dance and sport. The line will be a collaboration between Beyonce and the retail giant, Topshop.
This is Beyonce that we’re talking about here though, so she wasn’t willing to be just a name on a label. The star has demanded that the brand take place under a new company, title Parkwood Topshop Athletic, Ltd. Parkwood Entertainment is Beyonce’s self-made company for managing her affairs. The line will be sold at retailers beyond solely Topshop.
The line is set to be released in the fall of 2015 at the earliest. I, for one, think I might add a few more Beyonce songs to my running playlist in the meantime, to prepare myself. Come next fall, it seems that girls may be running the world in B’s very own designs.